Here is where you begin to promote your business. You must be enthusiastic but not go over the top. You must be positive and sound knowledgeable without coming off like a carnival barker. Do not get too specific at this stage but you want to build a positive impression and have content that encourages people to keep exploring your site. It is all about creating a credible image with potential clients. Research has shown that you have seven seconds to make a strong enough impact with the viewer for them to continue perusing your site. - therefore your content better be good!